WHAT?

Ronin is a start-up aiming to transform the usual cycle of marketing and marketing communications.

Ronin sits at the previously uncharted gravity centre of the marketing-marcomm-agency triangle, with an equal distance to all corners. It shares the concerns and capabilities of all corners but is a slave to none.

It offers all services of a creative agency, yet isn’t one.
It takes responsibility about marketing activities, yet is independent.
It is experienced in marketing communications, yet doesn’t necessarily think like ad people.

WHY?

Marketing communications is one of the biggest creative industries, yet it is almost the only industry that didn’t revise its working principles since 1950s. That’s why it has been stuck fort the last decade.

The chaos that was formed with the emergence of various communication channels and the irreversible change of consumers’ behaviour is now impossible to be dealt with by the usual structures and/or processes.

In a new world where creative agencies lost their blitz through conventionalisation; where new generation agencies can’t go beyond one-shot projects because of the lack of experience in handling a brand; where marcomms departments struggle to deal with many agencies and many layers of brand communications and where consumers get more and more cynical about brands each and every day, it is meaningless to insist on classical structures.

It is not the time to resist the flow but to flow within it and leave behind the old ways.
It is practically inevitable for those structures who fail to grasp the spirit of our times and their ever-changing needs, to become history.

HOW?

Ronin’s biggest claim is flexibility

Ronin structures itself according to the needs of the companies it serves: it has no organisational structure to protect, no office whose rent should be paid, no resident teams whose wages should be paid even when idle, no rigid approach it employs to whatever problem it deals with, no corporate priorities that edge ahead of the brands it serves and will never have.

Ronin works on a project basis.

Ronin believes that the “working-fee” policy that has been going on for some time, actually poisons and limits creative tasks. In a world where the rarest and most precious value is in fact the “idea” itself, Ronin creates and executes projects around a big idea, taking into consideration short-term and long-term strategies, the brand’s identity, priorities and momentum, and only remunerates the tasks attached. When a project is accomplished, all the teams dissolve and everybody gets back home. In Ronin equation, if there’s no on-going project, there are no fees to be paid or no meetings to be held.

Ronin always prioritizes the brand

Ronin firmly believes in the effect of brands in buying behaviour. That’s why it prioritizes the brand over the product, the advertising, the brand teams and agency policies. Unlike other entities that happen to work on a project-basis, it recognizes and respects the brand’s strategies, come up with ideas that feed and support those in the long run, execute them through-the-line and takes responsibility about the results.

Ronin is a talent pool

Ronin, carefully selects and assigns the teams according to the needs of the project at hand, works with them throughout the project with a bright team spirit and a common goal. It keeps the teams’ creative energy high by letting them prioritize their ideas over an agency’s other possible concerns, and releases them when the project is successfully accomplished, without suffocating them. That’s how each project is handled by the team it necessitates, with the appropriate mind-set, as it should.

Yanarsu Sokak Basın Sitesi No:5/A9 Etiler 34337 Istanbul

info@ronin.com.tr